Standard Oil Company

Rubric

To answer this question correctly, students must select Fact 2 and Fact 4 and explain how they might provide context that could help them understand why Keppler depicted Standard Oil as he did. Students should explain how public fears about Standard Oil's control over the oil industry might have led the artist to portray the company as a threatening octopus (Fact 2).  Students should also explain how Tarbell's popular articles might have shaped public sentiments about Standard Oil and shaped the artist's perspective on the company (Fact 4).

Level Description
Proficient

Student selects a correct fact and tells how it might help explain why Keppler depicted Standard Oil the way he did in 1904.

Emergent

Student selects a correct fact but provides an incomplete explanation of how the fact might help explain Keppler's cartoon.

Basic

Student selects an incorrect fact or selects a correct fact but does not provide a reasonable explanation for how it might help explain Keppler's depiction.